Augmented Reality Now.

Under Polaris-fixed from citrusink on Vimeo.

One of the weird things that might hit us in the future is Augmented Reality. You put your glasses on (some say implant but I'll pass) — and magic! — everything around can interact with you like in a video game. Do we really want/need that? I don't know...

But how would it be? Here comes Cloud Eye Control with the experience of Augmented Reality on stage in Under Polaris. Cool performance.

Now think beyond the play and imagine the same thing in your home, at the supermarket, everywhere — a marketer's dream! My personal nightmare.

Here's a blurb from Cloud Eye Control's P.R.:
At once playful and deeply expressive, this young Los Angeles-based multimedia ensemble confronts head-on the tension between primal nostalgia and modern technological optimism. In their latest mix of projected animation, live theater and electronic music, Cloud Eye Control charts an epic journey across a vast arctic expanse—a sublime icebound landscape illuminated under the ethereal lights of the Northern sky. At the center of Under Polaris is the quest to preserve, inside pristine shards of ice at the top of the world, a seed containing the wealth of all human history: a back-up system for our genetic imprint and the sum total of our personal memories. En route, the story’s protagonist shape-shifts into many a mythic creature to survive the elements and, in the process, learns about the inextricable interdependence of humans and nature. Formed in 2004, Cloud Eye Control consists of animation and media artist Miwa Matreyek, writer, musician and actor Anna Oxygen, and director Chi-wang Yang.